Industra Coffee is a dream project of a coffee power couple, Petra Střelecká and Adam Obrátil, based on the outskirts of Brno. Petra and Adam spent a lot of time together on an experience in London, where they moved in a varied barist and gastronomic scene for several years. They then started serving coffee in Brno eight years ago, at a time when places with good coffee could be counted on the fingers of one hand. At the beginning of 2021, the moves of the café, the corona and Brexit shuffled their cards so much that they decided to go for it and start roasting on their own!
It started innocently. Adam simply flew to London one summer to make coffee for the Costa Coffee chain. Then he went to taste coffee in reputable London cafes and… and it tasted different there! He was so impressed that he "hit" and started working for London's Taylor Street Baristas.
During this time, he did not lag behind and took Jeremy Challender courses at Prufrock Cofee and Ben Kaminsky at London's Square Mile Coffee Roasters.
Adam has built a good reputation in the coffee world, both at home and abroad! He placed second in the British championship in the preparation of aeropress, and in the Czech Barista Championship he placed third in 2013 and the fourth year next year, including the victory in the form of the best prepared cappuccino. In 2018, he won second place among Czech baristas.
Meanwhile, Petra went to London to see Adam, because in one piece he was talking about nothing but coffee. She, too, found a job in a coffee shop, and the community of people around the legendary Prufrock Coffee, Messrs. Gwilym Davies and Jeremy Challender, also led her to the top London coffee scene. In Prufrock, she helped run the kitchen and was responsible for its operation. At the same time, she improved her coffee skills and eventually worked as a barista in Prufrock.
Petra has won the Czech Brewers Cup three times. At the World Brewers Cup in 2017 in Budapest, she was the only woman in the world to make it to the finals.
In Industra, they constantly follow world trends and use their knowledge both in the café and in coffee competitions, and now also in their own roastery. In 2016, they visited coffee farms in El Salvador and Honduras to give you a better idea of how coffee is grown, collected, sorted, dried, evaluated and sold. Cafés and individuals also train, judge foreign barista competitions and organize food events such as Restaurant Day. After all, good coffee and food belong together.