About Hoax Coffee
You will definitely always recognize the Hoax Coffee roaster. You can find their distinctive red packages on our shelves and their cheeky lyrics will definitely stick in your memory. This relatively young roaster knows how to do it!
This unique roastery was established in Brno in 2021, when a group of enthusiasts, led by Jakub Kristen, decided to clean up the sea of misinformation and thus display all available information about the origin of the coffees they roast.
"Imagine a shot of a beautiful, industrially modern space decorated with lots of flowers, wooden details at every step, a long bar with seven grinders, five coffee machines and coffee bags in luxurious colors and designs on the shelf. A Spotify playlist streams from invisible speakers" Coffee + chill" or "Lofi beats" and all of them are serious, incredibly attractive and extremely professional. We have none of that. We are a flying roaster from Brno, roasting in Prague, spreading verified coffee and unverified information. The goal is to save traditional Czech cultural heritage (coffee) and open people's eyes (coffee)."
