Immerse yourself in the world of specialty coffee with Maxwell Dashwood's book "The Business of Specialty Coffee". This engaging guide takes you beyond common knowledge about coffee and reveals its commercial aspects.
Structured into eight comprehensive sections, the book begins with an overview of the premium coffee industry, gradually delves into business details, understanding broader market forces, values, branding, marketing, strategies, and concludes with Dashwood's reflections on the future of this ever-evolving market.
Dashwood approaches the topic with journalistic precision, offering a panoramic view of the entire industry instead of a clear-cut business model. It provides readers with the tools, insights and understanding needed to build their own niche in the market. Whether you are an entrepreneur considering entering the coffee business, a seasoned professional or just a coffee enthusiast, this book promises a rich mix of information and inspiration.
- Title: The Business of Specialty Coffee
- Author: Maxwell Dashwood
- Copyright: 2023
- Published by Maxwell Dashwood in Great Britain, 2023
- ISBN: 978-1-3999-5984-1
- Design & Editing: Ally Simpson (Cover & Book Design), Travis Riley (Editor)